Sam Toles joined iFIT after his most recent role as Chief Content Officer of Bleacher Report. His executive experience has consistently resided at the intersection of media and technology including SVP, GM of Vimeo Entertainment; SVP of Digital and New Platforms for MGM Studios and VP, Content Strategy for GaiamTV (now Gaia) where he led the ground-up content build for that subscription streaming service.

Toles has built an impressive portfolio of content offerings, with several notable projects including Vimeo's premiere original series, "High Maintenance" (now on HBO), Vudu's first original series, a re-imagination of the classic 1983 film "Mr. Mom" and the Multi-Emmy nominated animated series "Game of Zones." In 2020, Bleacher Report won the prestigious "Best In Sports Media Award" from Sports Business Journal recognizing the outstanding efforts the company achieved in content under Sam's leadership. Toles began his career at New Line Cinema and has held senior roles at Warner Brothers, Warner Music Group (Rhino), FremantleMedia, and Paramount Pictures.