The world's foremost health and fitness technology company
Proprietary software. Supremely engaging content. Cutting-edge hardware. All coming together to create health and fitness experiences that are unique and immersive. iFIT is how our growing community of over 5 million Total Members and 1 million Interactive Fitness Subscribers in 120 countries connect with 180 world class trainers. It’s why those members can take advantage of over 60 live and on demand training categories.
We offer the iFIT experience across the industry’s broadest range of connected fitness hardware. Treadmills, bikes, ellipticals, rowers, climbers, strength equipment, fitness mirrors, yoga equipment and accessories. Driven by the adoption of our iFIT platform, we are the #1 provider of large exercise equipment in the United States.
The iFIT Story
iFIT’s combination of proprietary technology, innovative hardware and immersive experiences is unparalleled anywhere in the industry. It’s what keeps our members motivated. It’s what has fueled our growth to make us one of the largest digital health and fitness platforms in the world. And it’s what’s allowed us to help countless people changes their lives for the better.Read more
A family of brands powered by iFIT
The brands in our portfolio that help make us the #1 health and fitness platform in the world.
SEAMLESS INTERACTIVE SOLUTION FOR OUR MEMBERS
iFIT is the common operating system that unites our experiential content and interactive hardware to provide a personalized connected fitness experience for all our brands.
Premium Connected Home Fitness
#1 in both treadmills and ellipticals
Connected Home fitness
The largest global home fitness brand
Interactive strength training
Interactive strength and resistance training at home
A leading brand for commercial fitness facilities
iFIT by the numbers
Interactive fitness products sold in fiscal 2020
Live and on-demand workouts streamed in 2020
Innovators from the beginning
With experience and skills honed since iFIT’s inception over 40 years ago, the iFIT team members are inventors at their very core, always at the forefront of innovations in health, ﬁtness and wellness. Whether it’s idea generation, engineering, content creation, marketing, distribution, selling and customer care, all our efforts are integrated into one powerful company under one roof. Currently, iFIT consists of 2,400 employees. Our innovations have resulted in more than 400 active and pending patents.Meet our leadership team
Latest news & announcements
NordicTrack S22i Review: An Exercise Bike With an Amazing Feature Peloton Lacks
Oct 23, 2020
A patented combination of interactive connected fitness technology and intuitive, one-of-a-kind hardware puts NordicTrack ahead of Peloton’s Bike+, according to Forbes’ review of the NordicTrack S22i Studio Cycle. Forbes highlights a NordicTrack feature that Peloton’s Bike+ lacks: “a 20% incline and 10% decline,” which allows iFIT to deliver a fully immersive experience. The review also highlights iFIT’s Google Street View Workouts, hardware, usability, and 360-degree rotating screen.Read more
iFIT just left Apple Fitness+ and Peloton for dead when it comes to peak fitness
Mar 20, 2021Read more