Mission-driven business leader with extensive track record scaling leading-edge companies. Mark is the CMO for iFIT, Inc. the world’s leading provider of intelligent fitness solutions and hardware overseeing all aspects of the brand’s portfolio of award winning products including NordicTrack and ProForm.

Prior to joining iFIT, Mark was a Senior Advisor at McKinsey & Company. Over his 7 years at McKinsey Mark led corporate transformations as both an interim operator and adviser, launching marketing and scaling numerous startups, as well as providing guidance for their digital and hardware product designs.

Prior to McKinsey he was a multiple-time CMO with 20 years of world-class global marketing experience in both B2C and B2B. He spent 6 years leading fast-growth startups (>$10B of exits) - VP at King (Candy Crush), CMO at Beats Music (now Apple Music), and CMO at HotelTonight (now Airbnb). He previously led Global Marketing and the London 2012 Olympics and Paralympics programming while at Adidas for 9 years.