Logan, Utah – February 3, 2025 – iFIT, Inc., a global leader in connected fitness and interactive content, is proud to announce its inclusion in Athletech News' prestigious list of the Most Innovative Fitness & Wellness Companies of 2025. This recognition underscores iFIT's commitment to revolutionizing the fitness industry through cutting-edge technology and immersive experiences.

Athletech News' annual list honors companies that are defining the future of fitness and wellness. iFIT's dedication to enhancing user engagement and personalization has been pivotal in securing this accolade. In 2024, iFIT launched AI Coach, an artificial intelligence tool that acts as a personalized fitness coach, communicating with members through text messages, offering daily workout plans, and providing motivational nudges and tips.

Additionally, iFIT has been embracing in-person events and social media content to help its members forge deeper connections with their favorite trainers. In 2024, the company organized immersive experiences, such as a five-day rowing event in Avis, Portugal, where members met popular iFIT trainers and participated in various activities. These initiatives have strengthened the bond between members and trainers, fostering a sense of community and motivation.

"Being named one of the Most Innovative Fitness & Wellness Companies of 2025 by Athletech News is a testament to our team's relentless pursuit of excellence," said Kevin Duffy, Chief Executive Officer of iFIT, Inc. "We are committed to pushing the boundaries of connected fitness, ensuring our members have access to personalized and engaging fitness experiences to help them live healthier lives." iFIT's platform integrates proprietary software, interactive hardware, and immersive content, offering members a seamless and personalized fitness journey. With more than 180 world-class trainers and 10,000+ outdoor workouts around the globe, iFIT continues to lead the industry in delivering innovative health and fitness solutions. For more information about iFIT and its innovative offerings, please visit company.ifit.com.

About iFIT, Inc.

iFIT, Inc. is a leading health and fitness technology company that provides unmatched fitness experiences and solutions to its growing community of over 6.4 million members in 120 countries. With a comprehensive ecosystem of proprietary software, cutting-edge hardware, and immersive content, iFIT delivers personalized connected fitness experiences across various brands, including NordicTrack, ProForm, and Freemotion. The company's diverse range of products includes treadmills, bikes, ellipticals, rowers, strength equipment, and more, all powered by the iFIT integrated health and fitness platform.