Press Release

iFIT Acquires 29029, the Premium Ultra-Endurance Event and Community

Jul 23, 2021

Bringing the Experience of Climbing Mount Everest to its Members Around the World

iFIT, a global leader in connected fitness software, content, and equipment, today announced that it has acquired 29029, the company that created the category of endurance hiking events. 29029 delivers the experience of climbing Mount Everest to its members and provides the ultra-endurance experience to athletes at all levels.

“29029 is more than an event in the same way that iFIT is more than a workout,” said Scott Watterson, Founder and CEO of iFIT. “From the day you sign up for 29029, you become part of a community committed to helping you realize your best self, a philosophy completely in line with the experiences and community we have created within iFIT.”