Global Fitness Leader iFIT and U.S. Ski & Snowboard Announce New Partnership Through 2027
November 21, 2023
November 21, 2023
(Logan, UT - November 21, 2023) - Today U.S. Ski & Snowboard and iFIT, the global leader in exercise equipment and fitness content, officially announced a four-year partnership. As part of the partnership iFIT will be fully retrofitting the U.S. Ski & Snowboard’s headquarters, the USANA Center of Excellence, in Park City, Utah. iFIT will completely revamp the USANA Center of Excellence gym floor, with state-of-the-art cardio and strength equipment to be utilized daily by nearly 250+ elite athletes and staff.
Along the Center of Excellence, iFIT will be outfitting the iFIT Mobile Performance Hub trailer with state-of-the-art, pro-level fitness equipment and technology focused on warm-up and recovery. Both the Center and trailer will feature iFIT’s immersive and adaptive technology which seamlessly connects the company’s proprietary software, experiential content and interactive hardware.
While based in Logan, Utah, iFIT has shared headquarters with the USANA Center of Excellence over the last year. The company provides unmatched fitness experiences and solutions to its growing community of millions of engaged members across 120 countries. Founded in 1977, iFIT offers a broad range of connected fitness modalities and is an industry leader for on-demand experiential and interactive fitness hardware. iFIT’s leading fitness equipment brands include NordicTrack, Proform and Freemotion, as well as their iFIT connected fitness streaming platform that connects with more than 7.7 million users.
"We are excited to update our gym and take our training to the next level with the iFIT,” said Gillian Bower, High-Performance Director at U.S. Ski & Snowboard. “Their state-of-the-art equipment will further elevate what we can offer our athletes with iFIT’s incredible fitness and cardio equipment.”
“We are especially proud of this partnership with U.S. Ski & Snowboard as we aim to continue our mission to be in service of athletes everywhere,” said Mark Phillips, iFIT’s Chief Marketing Officer. “Our world-class offering of immersive fitness programs will allow U.S. Ski & Snowboard to reach new heights with their training as some of the world’s most incredible athletes prepare for the greatest competitions of their life. We look forward to seeing how the USANA trainers and athletes use our incredible machines to pursue their athletic goals.” For more information visit, www.usskiandsnowboard.org and iFIT.com
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2023, competing in ten teams; alpine, cross country, freeski, freestyle moguls, freestyle aerials, snowboard, nordic combined, Para snowboard, Para alpine, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org
iFIT Health & Fitness is a global fitness and connected content company that provides unmatched fitness experiences and solutions to its growing community of millions of engaged members across the globe. iFIT’s industry-leading brands – NordicTrack®, ProForm® and Freemotion® – are powered by the iFIT smart fitness platform, which seamlessly connects the company’s proprietary software, experiential content and interactive hardware. Based in Logan, Utah, the company offers immersive, adaptive, personalized workout experiences for athletes and amateurs at every fitness level and interest. iFIT.com