Somer Webb is a seasoned financial executive with over 20 years of experience in leadership roles across finance, operations, and strategy. As the Chief Financial Officer (CFO) at iFIT, Somer plays a key role in driving the company’s financial strategy and growth. She is responsible for overseeing all aspects of financial operations, including planning, reporting, and analysis, ensuring that iFIT maintains a strong financial foundation to support its continued success in the health and fitness technology industry.

Before joining iFIT, Somer served as CFO at several high-growth companies, including Authority Brands, Solo Brands, and Worldwide Express where she led financial transformation efforts that significantly improved operational efficiency and scalability.

In addition to her CFO roles, Somer is an Independent Board Member and Chair of the Compensation Committee at Carriage Services, a position she has held since 2023. Her diverse experience spans industries including e-commerce, healthcare, and logistics, having worked with companies such as DaVita, Match Group, Amazon, Yum! Brands, and PepsiCo.

Somer is based in the Dallas-Fort Worth Metroplex and brings a strategic, results-driven approach to financial leadership, always focusing on maximizing value for stakeholders while ensuring sustainable, long-term growth.