Matt Bush
Chief Operating Officer
Matt is an experienced, transformational leader with a solid record of value creation. He has served as iFIT's Chief Operating Officer since Jan 2023, leading global manufacturing, supply chain, quality, and member services. Matt has worked in startups, privately held companies, and public multinationals, including HARMAN, a Samsung company where he held executive roles in Product Development, Sales, Operations, Transformation, and M&A. He has founded three companies, including Concept Reality and the management consulting firm Your Best BET. Matt is a graduate of the University of Utah David Eccles School of Business. He is also a certified Six Sigma Greenbelt and project management professional.