Keith Hartsfield serves as iFIT’s Chief Product Officer, where he is responsible for driving the direction and strategy of the iFIT Consumer Experience and value proposition, including the ongoing development of product, content, and technical advancements. Prior to joining iFIT, Keith served as the Chief Product Officer at iRobot from 2019 - 2023. Prior to that, he served in multiple executive roles at HP, inc. from 2014-2019, including vice president of the Z workstation products, vice president of mobility products and workflow transformation, and vice president of mobility products. Before HP, Keith served as COO for Green Edge Technologies, an IoT (“Internet of Things”) startup focused on energy management and home automation. Earlier in his career, he held a variety of executive roles spanning product and engineering with Motorola and Nokia. Keith holds an MBA from the Wharton School, University of Pennsylvania, an MS in electrical engineering and applied physics from Case Western Reserve University and a BS in electrical engineering from Purdue University. Keith has also been awarded several US patents.